There is a strip mall in Ramat Aviv Gimmel that could be one of the best place to be in the wonderful world of the nouveau bourgouisie. It would work – especially if there were a few classy cafes. But today when I scoured the place looking for gym clothes, a pair of jeans for my granddaughter, and maybe a good scarf, all I found were a lot of stores for rent and end of season sales – with a suspicious amount of last year’s merchandise. Too many expensive opticians, not enough shoemakers. Too many cheap-looking dresses, not enough children’s clothing establishments. The post office is for rent, there’s no good hardware stores, no handcrafts, no joy. So much potential, such a convenient location, no reason to go there.